To rid the oceans of plastic we need to not only clean up what is already out there, but also stop new plastic from entering the ocean. We need to close the tap. Most plastic in the ocean originates from rivers. We work together with government leaders and private corporations to launch interceptors into 1000 rivers all around the world in 5 years.

To rid the oceans of plastic, we need to not only clean up what is already out there but also stop new plastic from entering the ocean. Working together with government leaders, individuals, and private organizations, our goal is to tackle the most polluting rivers globally.  

Our 30 Cities Program shifts the attention from single rivers to entire urban areas with multiple polluted waterways. This program is expected to reduce the amount of plastic flowing into the ocean from rivers globally by up to a third and provide an opportunity for local communities, whose health and livelihoods are impacted by plastic pollution, to reclaim their environment. Alongside intercepting new plastic, the 30 Cities Program also removes debris from nearby coasts, mangroves, and coral reefs through data-driven coastal sweeps. This enables us to achieve long-term impact, which includes the restoration of fish nursery habitats, boosting coastal tourism, and strengthening natural storm surge defenses.